Sorry if that subject line felt like a bit of a downer…but I wanted to share two of the most important quotes from my 30+ year career…and it’s all about “launching” properly… By the way, the word “launch” was NOT invented by an online marketer (although my buddy Jeff Walker certainly owns it now)! ...

One evening almost 20 years ago, when I was leaving the office very late, I walked passed Marty Edelston’s office…Marty is the founder of my beloved company Boardroom and he’s my lifelong mentor, friend and business partner. It was probably 8:00 p.m.–he and I were the only people in the office–and he was playing with ...