Eugene (Gene) Schwartz, author of  Breakthrough Advertising, had this to say in his preface to the 2004 edition (now out of print) which I had the privilege to publish while working at Boardroom…and then re-publish in 2017: “…this book is not about building better mousetraps. It is, however, about building larger mice, and then building ...

If you are someone who only seeks fame and the roar of the crowd, this blog post is not for you. However, if you are someone who gets complete satisfaction from being the world’s best at what you do–whether anyone sees you do it or knows it’s you doing it–please read on. In marketing, this phenomenon ...

The best ideas rarely seem like they are best while they are happening…it’s only when you look back on them and see what they created when you can safely say to yourself:  “I was a genius. That was worth it.” Once you make a commitment to something big, in the words of my coach Dan Sullivan (and coach ...

“There is no luggage rack on a hearse…”- Clotaire Rapaille, cultural anthropologist, in his book, The Culture CodeSomeone who was on my Titans Xcelerator group coaching call this past week put the quote above into the chat…and although Rapaille had a particular meaning in mind for the quote, I want to focus on a different angle today.Rapaille goes ...