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Building larger mice

Eugene (Gene) Schwartz, author of  Breakthrough Advertising, had this to say in his preface to ...

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Your invisible (and irreplaceable) staff

If you are someone who only seeks fame and the roar of the crowd, ...

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A light bulb moment and a “stroke” of genius

The best ideas rarely seem like they are best while they are happening…it’s only ...

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Whistling (and never arguing) past the graveyard

“There is no luggage rack on a hearse…”- Clotaire Rapaille, cultural anthropologist, in his book, The ...

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