“Learning is rooted in repetition and convexity, meaning that the reading of a single text twice is more profitable than reading two different things once. – Nassim Nicholas Taleb, Lebanese-American essayist and scholar The first time I read this quote and saw the word “profitable” I knew I needed to share it with you, my marketing ...

If you were asked, “What is the top priority in your business,” how would you answer? You might say things like: Keeping my clients/customers/students happyGetting new business from new people (new customer acquisition)Creating new products or services (innovation)Commitment to positive cash flow and profit marginFulfilling on your mission I know you can think of many more. ...

The older we get, the losses and the wins add up…it’s just a function of living a full life. And as you know (if you read my post “Life is Long”), my philosophy is that everyone’s life is LONG…because it’s the only one we’ve got…and making the most of all of those losses and wins is ...

A good friend of mine sent me an article this week from The Wall Street Journal titled: The 100% Recyclable Running Shoe That’s Only Available by Subscription A Swiss sportswear brand, On, designed a shoe that can be ground up to make another shoe—so long as runners send their old pairs back and they are willing to “lease” ...

I met world renown copywriter and soon-to-be-mentor Gene Schwartz shortly after graduating college…and he hit me with a shocker in one of the first meetings I ever had with him. Shocking to me because I graduated with a degree in English, almost going to graduate school to become an English literature professor. Lucky for ...