There is nothing more important than the concept of “specialty over commodity” when we market our products and services, regardless of the medium we choose, online or offline. Some things just scream specialty…like the supplement I once marketed where the key ingredient could only be found in certain caves in western Africa. That was ...

Three years ago, almost to the day, an event took place in Stamford, Connecticut called, “The Titans of Direct Response.” It was a gathering of Titans, on stage and off–350 of the best direct marketers in the world. I wanted to tell you briefly today how the event came to be and then give ...

It seems like everyone wants to write a book at some point in their life. And it makes sense. We all have a story to tell…whether it’s fiction or non-fiction…and as I have said in the past, “Books are still a perfect product.” But there is no guarantee that just because you write a ...