Whether you want to admit it or not, you are an expert in something. And sharing your expertise with the world is not only a good thing to do on a regular basis, I will maintain that it is actually “irresponsible” for you to keep your best stuff to yourself. On the other side of ...
Whether you think you are a “visual person” or not, you are…we all are. And making sure anyone and everyone can understand you instantly (and they can also remember more of what you say or write) should always be your highest priority. Using images which your “listener” or “reader” can de-code for themselves into ...
…which believe it or not, does not make me sad. I admit that thinking about all of the greats of direct marketing who we have lost makes me reflective and sometimes a little melancholy…but I wouldn’t trade the experience of having the best mentors in the world over the last 40 years (despite outliving ...
I grew up in a family of teachers…my dad, grandfather, sister and many aunts and uncles all chose teaching as their profession (and my Dad eventually became an elementary school Principal to boot).I guess that is why teaching is in my blood despite not making it my ultimate career choice. But maybe I did ...
I just returned from a week in Cleveland and before you say, “why would you do a thing like that?,” I will simply say to you that Cleveland gets a bad rap. It’s a beautiful city. And having a Titans Master Class mastermind meeting there with special guest Dan Kennedy certainly made the city more brilliant ...
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
Download the direct Marketer's Toolkit
Grab the resources that every marketer should have today.