Whatever path you choose for your life…or whatever path chooses you…it is never your career that defines you. It’s also not your “vocation” that defines you…although that gets a little closer to the root of who you are, who you want to be, and what you want to share with the world. But that ...

I received an email from a member of my online family in response to a P.S. two weeks ago about my interaction with the greatest living copywriter, Gary Bencivenga. You can read the full post here with the P.S. Here is that email exchange: Hey Brian, Loved this Email and I think I like ...

The “magalog” and the “advertorial,” whether you’ve heard of them or not, are two offline marketing formats from the last century (i.e., that would be the late 20th) which I believe set the stage for so much of what we do online today. And rather than make this a history lesson…which is always instructive ...

During the “Overdeliver Bootcamp,” which completed last week, when I spoke about “the smartest guy I have ever met in the world of direct mail,” I received many questions…which led to a discussion…and the overriding question was “why was he the smartest?” It’s worth a blog post. I call him “The Bogey Man” (more ...