I found out something very interesting when I took a deep dive into the full quote referenced by today’s subject line. It goes like this: “When the student is ready, the teacher will appear; when the student is truly ready, the teacher will disappear.” However, if you believe as I do—that the student is ...

Consider this week’s post a thought experiment (and a little hypocritical)…don’t shoot me because the section in bold below is intentionally generated by ChatGPT (and contradicts what I have told you numerous times that I write these Sunday posts entirely from scratch). Well, everything before and after the ChatGPT part in bold is original ...

My take on mentors: They choose you; you don’t choose them. And here’s a 9-minute video that makes that case. You can take my take…or leave it…but if you send a cold email to one of your marketing heroes asking them to mentor you, keep your expectations low. Not because your heroes are mean…but ...

When I was asked to appear on an “AI Summit”—with the billing of “the adult in the room”—I was nervous. Not imposter syndrome nervous. But wondering what I could say about AI that would move the room (Zoom screen) given that I am an inquisitive student of AI rather than a power user. Be ...

In the spirit of remembrance, it’s time to honor a legend of marketing and copywriting who we lost 4 years ago this month. He was a true “Titan of Direct Response,” a pioneer, innovator of the highest order…and one of the most prolific (and original) storytellers in direct response history. He basically invented “copywriting ...