If you were asked, “What is the top priority in your business,” how would you answer?You might say things like: Keeping my clients/customers/students happy Getting new business from new people (new customer acquisition) …and note this is below keeping existing customers happy (intentionally) Creating new products or services (innovation) Commitment to positive cash flow and profit margin Fulfilling your mission ...

It’s been a little over a year since my daughter’s wedding…and lo and behold, the afterglow has stayed with me…as have the marketing lessons I learned from it. That event has some staying power. And the news for today is that I will be a grandpa (initiated from that same daughter) in October. No ...

In the TV show Who Wants to Be a Millionaire, when contestants are on the hot seat answering trivia questions for big bucks, one thing they can do when they are stuck is “phone a friend” for help. And it’s the same when someone is on the hot seat during a mastermind…but you don’t ...

Those of you who have been part of my online family for a while know about my mom, an expert in direct response marketing (and the concepts covered in my book, Overdeliver). However, her expertise was instinctive, rather than learning anything from me. ☹ She always said, “I need to get back to your ...