If you have been a member of my online family for any length of time, you know that one of my hobbies/obsessions is umpiring baseball. I have written about this obsession often…in relation to marketing (i.e. creating order out of chaos on the baseball field and in business) …the importance of “customer service and ...

“Over lunch, a colleague’s young nephew asked me how we tweeted before the Internet. Pneumatic mail tubes and a lot of stationery, kid” -Lester Wunderman on Twitter 3/25/2012 After last week’s post about my “entry drug” into direct response marketing, and mentioning Mad Men pioneers such as David Oglivy and Lester Wunderman, I received ...

When I signed up for a “Marketing 101” course during my sophomore year in college (at Rutgers University…open loop), I had no idea that the course would be my entry drug into direct response marketing…for the wrong reason.That is, the course was a snooze…and had nothing to do with being “direct.”It was all about “generalities” of marketing ...

Five years ago, I was displaced in a New Jersey hotel lobby, upset that Hurricane Isaias hit my Connecticut town so hard. My electricity–and more importantly my Wi-Fi! (and even cell service)–ended up being out for a full week. And various trees missed my house by an eyelash which could have been a disaster. ...