“There is an old piece of vaudeville, then many old jokes, about rubes visiting New York, being sold the Brooklyn Bridge by shysters. Paul Hartunian’s claim to fame was really, legally buying and selling the Brooklyn Bridge.” -Dan Kennedy Paul Hartunian, like Gene Schwartz (and precious few others in the world of direct response) ...

I was reminded of a classic direct mail package from someone in my online family this week…and it is related to what I will be up to next week…so I thought it would be worth sharing with you today.The Easton Press…a legendary mailer (and a subsidiary of MBI, a direct marketer of books, collectibles, ...

Two events collided this week: The birth of a book authored by an Original Gangster, Barry Kleiman…he is original in a variety of ways…as a marketer, a successful headhunter…and as an original Titans Xcelerator member…and we are fortunate to have him inside our group. The birth of my grandson Ian…a future Titans Xcelerator member ...

I don’t hate affiliate marketing.And I selectively employ it as one of many “media choices” available to us as marketers.I even teach it inside my Titans Xcelerator Mastermind…but only from the best experts…because I believe when affiliate marketing is used for evil (and it can be)…or it is taught by charlatans (which it often is)…I ...