When a customer, vendor, student, client, partner (or anyone else you do business with) comes back to you after a transaction (or even just an interaction), with any version of any of these…BEWARE!  “That’s not what you promised in the sales letter” “That wasn’t the deal” “The guarantee was deceptive” “This is not what ...

I appeared on a podcast recently and the first question was a doozy: “How do you define leadership?”  I could have gone with a more “standard” answer such as:  Set the direction clearly for the company so everyone is on the same page all the time Create a corporate culture that inspires innovation from ...

The first time I entered your inbox with this Sunday missive (some of you may recall that fateful day!) was 7 years ago today, on Valentine’s Day 2014.   At that time it went out to a small group of family and friends (a VERY small group)…but I maintain that it was small and mighty.  If you ...

If you can make one heap of all your winnings And risk it on one turn of pitch-and-toss, And lose, and start again at your beginnings And never breathe a word about your loss… …Yours is the Earth and everything that’s in it.    This is from a poem called “If—“ by Rudyard Kipling…but it might as ...

Beginning February 1st (through February 8th), the Do Good and  Make Money Super Summit is taking place on a computer near you…hopefully yours. 🙂 It’s a wonderful Summit with 75+ speakers sharing wisdom that I think is among the most valuable for marketers…on how to be benevolent, generous and caring while not apologizing for making money ...