(Excerpt from Overdeliver, Build a Business for a Lifetime Playing the Long Game in Direct ...
About a year ago we tragically and suddenly lost two greats of our industry, ...
In the final chapter of my new book Overdeliver, entitled “Playing The Long Game,” I have ...
With the NBA Finals beginning this week (and for those of you outside the ...
I’ve had the privilege of working with some of the greatest copywriters who have ...
There is nothing more important than the concept of “specialty over commodity” when we ...