I hate using this blog to rant…I would much rather just teach and share…so please don’t take this week’s video too literally.
However, since you know that one of my core premises is that we always need to play the “long game” and not just look for quick hits (and quick money) with our marketing…and that customer service and fulfillment are clearly marketing functions…I want to share some thoughts with you today about how we sometimes may be a little too loose with our language around marketing.
Creating true impact with our products and services is a responsibility none of us should take lightly…and based on what I know about you, my subscribers, I think today’s video will resonate with you deeply…and I encourage you to share it anywhere you like, especially where there are folks who need to hear this message.
And I would love to know what you think…just leave a comment or send me an e-mail.
To quote from my video this week, the page for my new book, is an awesome welcome mat, it’s total Samurai and 100% congruent…what could be bad with that?
P.P.S. I’m off to the AWAI Bootcamp this week in Delray Beach, Florida…if you are planning to be there, please be sure to stop my and say hi…I’m speaking on Thursday morning and then sitting in on two panels, one on Thursday and one on Friday. Can’t wait! I love the students at AWAI…I always learn so much!