Many of us pride ourselves on being students of the craft of marketing and copywriting…and part of that includes becoming adept at “stealing smart.”  Now remember, stealing is a felony and stealing smart is an art.  And stealing smart as an art equates to re-purposing, re-imagining, re-engineering winning ideas, platforms, and design…which has nothing ...

Submitted for your approval…two mantras for any marketer, blogger, ecommerce business owner, entrepreneur, coach…anyone who sends out correspondence via email…whether information, customer service or an automated thank you: 1. Engagement is a two-way street  AND… 2. It pays to reply to every email with more than an autoresponder  When I wrote “Open rates are overrated,”  based ...

Once upon a time, a powerful emperor advertised for a new “Chief Samurai.”  Only three applied for the job:  1. A Japanese Samurai 2. A Chinese Samurai 3. A Jewish Samurai  “Demonstrate your skills!” commanded the emperor.  The Japanese samurai stepped forward, opened a tiny box, and released a fly.  He drew his samurai ...

Having just completed the annual launch for Titans Xcelerator, I went back to my blog post from a year ago after completing last year’s launch…and I noticed that the more things change, the more they stay the same.  The big difference this year was that we had our first group of third year renewals(in addition to ...

During the live Zoom call I hosted last week, with over 70 existing and prospective Titans Xcelerator members on screen, one of the members shared her experience with the group…which reminded me of a 6 minute video I recorded in 2016. She began with an apology (of sorts) letting the Zoom room know that she spends most ...