Chris Haddad is the Founder and CEO of Digital Romance, Inc., a leading provider of digital solutions and services for relationships. He is a renowned direct-response copywriter and entrepreneur. He has created several top-selling programs on ClickBank, such as “Text The Romance Back,” “Text Your Ex Back,” and “The Language of Desire,” leveraging his personal experiences and insights into human relationships to connect with his audience.
Here’s a glimpse of what you’ll learn:
- [05:13] Discover Chris Haddad’s unique creative mindset
- [07:18] Unveiling marketing magic words that sell
- [09:51] Dive into the underground world of direct response marketing
- [11:29] Behind the scenes of a record-breaking product launch
- [12:47] Learn how empathy enhances copywriting skills
- [18:22] Get tips from direct response marketing legends
- [25:05] Essential tools for copywriting success
- [25:35] How to transform personal tragedies into copywriting power
In this episode…
Many copywriters have been doing it for other people and companies. Have you reached a point where you want to build your copywriting business?
Expert copywriter and marketing conversion specialist Chris Haddad says that as a copywriter, you’re more than just a writer. You’re a storyteller, a persuader, and a problem solver. You help businesses communicate their message to the world and do it with style, creativity, and precision. However, building a copywriting business is no easy feat. It takes time, effort, and a lot of hard work to establish yourself as a trusted expert in the field. He shares his journey building a flourishing copywriting business, all while sick and struggling with relationships.
In today’s inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Chris Haddad, a legendary direct-response copywriter and marketer, as he shares his journey in the copywriting space. Chris explains his journey into copywriting, how he transitioned from freelance copywriting to creating a copywriting business, his punched-in-the-gut (PIG) method in copywriting, and the importance of self-development.
Resources mentioned in this episode:
- Brian Kurtz
- Brian Kurtz on LinkedIn
- Chris Mason on LinkedIn
- Titans Xcelerator
- Chris Haddad on LinkedIn
- The Chris Haddad Show
- Digital Romance, Inc.
- John Carlton on LinkedIn
- Joe Barton on LinkedIn
- David Garfinkel on LinkedIn
- Text The Romance Back by Michael Fiore
- Text Your Ex Back by Michael Fiore
- The Language of Desire by Michael Fiore
Sponsor for this episode…
This episode is brought to you by Titans Xcelerator.
Titans Xcelerator is a private mentorship program for direct response marketers.
It is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business.
And you don’t need to spend 10s of 1000s of dollars either.
Titans Xcelerator is 1/10 of the price of most groups of its kind.
And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed.
As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one.
The bottom line: you don’t have to grow your business alone.
If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help
Episode Transcript
Intro 0:03
Welcome to the Timeless Marketing Podcast with Brian Kurtz, your connection to insights from some of the top direct response marketing minds on the planet.
Brian Kurtz 0:17
Hey, it’s Brian Kurtz here, host of the Timeless Marketing Podcast. Today’s episode is a clip from one of the two-hour calls inside Titans Xcelerator, my private mentorship program for direct response marketers. Before we get to that, I have one question for you. Do you have a marketing insurance policy? If you don’t, you need one. And that’s why I created Titans Xcelerator, which is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business, the bottom line, you don’t have to grow your business alone. And you don’t need to spend 10s of 1000s of dollars either.
Titans Xcelerator is 1/10 of the price of most groups of its kind. I know because I hosted a group that was over $20,000 a year. If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to briankurtz.net/help. That’s B-R-I-A-N Kurtz [dot] net [slash] help. And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed. As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one. Again, if you want to see if Titans Xcelerators are fit for you with no obligation. Go to Briankurtz.net/help. That’s B-R-I-A-N Kurtz [dot] net [slash] help. And feel free to email me directly. I respond to every email with questions about this episode. Or just to say hi, brian@briankurtz.net.
Now onto today’s episode. Okay, we’re gonna go, go, we’re gonna go to Chris and Chris has already started participating, which is wonderful. Now you got to sense a little bit of who he is. Chris is somebody who I’ve admired for many, many years. He’s a lot younger than me, but so I have the advantage of knowing him when he was nothing. But it was never really nothing. He was always something that Chris Haddad was always something and he was somebody who a lot of folks in the direct marketing copywriting world said, You got to know Chris Haddad, you just he’s he’s got it.
He’s got this creative brain and mindset that is unlike any other person that any of the copywriters have ever met any of you comprehensively ever work with. And when I got to meet him, I realized they were right. When I met him, he was more like it’s mostly in the dating and relationship space. But he’s gone through an incredible journey. And I don’t know I’m not gonna give anything away because I don’t know what he wants to talk about, specifically about that journey. But he’s been an open book with a lot of people about it. So I’m sure he’s going to be an open book with everybody and Xcelerator. And so the title originally – I didn’t have your title right away Chris.
Chris Haddad 3:50
I forgot to send it to Carla fast enough, but that’s okay.
Brian Kurtz 3:53
But you saw the one that I did?
Chris Haddad 3:54
I did yeah, I like it. It’s perfect.
Brian Kurtz 3:56
Yeah, who’s wrestling in the mud with the P.I.G method? But I think and now we’ll talk about that. Yeah, basically, we’re going to talk about Chris is going to talk about you know how you know basically how getting rich kept him from dying.
Chris Haddad 4:11
How entrepreneurship and copying copywriting saved my life quite honestly right save my life in many ways. i It’s funny, Jake is Brian I do know me pretty well. I am so against bragging about money in general. It’s a very, very thing that I find kind of repulsive. But I came up with this title. And I was like, I kind of have to use it. I can’t stop myself.
Brian Kurtz 4:28
So what so give the title and then and then the floor is yours.
Chris Haddad 4:31
Let me share my screen here. There it is. Share. Everybody see my screen now? See my window?
Brian Kurtz 4:39
Yes. Yeah.
Chris Haddad 4:41
Cool. So this speech is called if I wasn’t rich, I’d be dead. And this is the shortened version of a speech that I gave a copy accelerator for Justin and Stefan back in. Before time, the world we used to live in thought it was like February 2020 before everything went To Hell. And it got a pretty good response. The original version was over an hour long. I cut like 15 slides out of this. So you’re not going to get to hear some of my best stories. You’re not going to get to hear my story about getting arrested at Burning Man. Unfortunately, you’re not going to get to hear my story about when whoever that guy from The Wolf of Wall Street tried to hire me. And he was trying to hire me and saying, oh, you know, you know, bro, you just give me a deal this time and I’ll pay you later. Because you know, people always do that, right?
Never say yes. And then at one point, like Nah, man, really like Scorsese is doing a movie about me. Leonardo DiCaprio is gonna play me and I was like, fuck you. No way. A couple years later, the movie came out. So I was an asshole. I was wrong. Anyway, so we’ll get through this in a reasonable amount of time. This is when I first gave this speech, Justin and Stephen said, Hey, will you come to Las Vegas? And will you tell your story? I thought they’re gonna ask me to teach copywriting stuff. And I’m like, well, which story? Do you want me to teach hotels? And they said, tell your story, the real story of what’s going on with you and your life and your career. And I said, Oh, so you want me to make people cry? Cool. I’m there. I’ll see what I can do. So go ahead. Yeah, here we go. So again, this is a shortened version, but we’ll see how we can do let me see. Is there any way I can see the time? It’s only nine o’clock?
Okay, cool. Let’s go. But I think Brian met me back in the day when I used to have this awesome limp, and I was like 30 pounds heavier than I am now. But basically, this is probably one of the most seminal events of my life. I think it sucks in a lot of ways. I also think going through this and experiencing that level of physical pain for so long, is part of why I’m the copywriter I am today. Because everything I talk about in my copy is all about empathy and emotion. And I always feel like the best way to have empathy for people is to use your own experiences and your own pain and realize you’re not special. And that’s awesome.
Brian Kurtz 6:44
I love your positioning on that, Chris, because when you think of Brendon Burchard, he has his story about how you know he had a big accident in the Caribbean. And did I live did I love and the way that you’re talking about it is, you know, the way that it really developed your copy chops. And I think I like the angle on it. I mean, looking back, it’s easier, of course than what you know
Chris Haddad 7:11
It is and I always say Be grateful for your tragedies, right, like my dad’s death as well. We’ll get into a slide in a few minutes where I talk about how I used my dad’s death to become a better copywriter, which he would have appreciated because he was a salesman. But I always say, you know, I’ve been through a fair amount of stuff, I never feel I don’t feel like a victim at all. I don’t think that everybody has their shit brand. You’ve had your shirt, everybody on the screen has had their shit. Some people get more, some people get less whatever. But I do feel like, for me, the thing that has helped me get through all this is understanding that there’s lessons to be learned and that you can take the experiences that you go through and be there for other people who have also gone through them. I’m a great person to have around if you’ve been in an accident or you’ve lost a parent or something like that. I know how to be there.
Anyway, eventually, as I was functionally crippled, hanging upside down all the time and spending a lot of time crying, not sleeping, etc. I was still kind of building my business a little bit. I got up to like making 70 grand a year. I was somehow on Harlan kill Steen’s email list not even sure how I got on there. I think it was from the AW AI list or something like that, or forum. And Harlan was running a thing in Las Vegas called his value based copywriting seminar. And so I was like, hey, I want to charge more for a copy. I made 70 grand this year, I can afford to get on a plane and go somewhere for the first time who knows how many years so I went down there and I took his seminar I spent a large portion of it laying down on the ground in the back of the room because I could not actually sit up for that long and eventually ended up joining Harlands coaching group for $1,000 a month which seems like an impossible amount of money for me at the time.
Harlan led to me actually meeting John Carlton. I will always remember that moment that John Carlton and I became friends or I realized that John Carlson and I were friends. Because I was at sang which is the thing Larry Binay used to run down in Los Angeles. Yeah. And there has been a friend of mine for years and years and it really is a real booster for me as well. And while I was down at a saying John was there, and I was all nervous to talk to him, and at one point, he’s like sitting down and I walked by and he says Camilla, your schmuck and I leaned down and he grabbed me by the face thing just slaps me across the face and that’s when I knew that John Carlton and I were friends because people not to be so that is that is the indicator up they really say it really is. So that’s what kind of got me going in direct response copy worlds. Like I said, I’d made I think $70,000 total gross the year before. I ended up making 100 grand in my first six months as a copywriter as a direct response copywriter and went on to make almost 200 grand that year, which to me at the time was a fucking impossible amount of money.