For those of you who are working towards retirement in a traditional sense (i.e. no work/all leisure), if we redefined the “R word” to incorporate your work with your play and you could have your preferred (leisure) lifestyle while still creating impact and changing lives would your goal for retirement be the same? It’s OK if ...

An entrepreneur in one of the mastermind groups I am a member of posted an email with this subject line: What I do to live 100 years in good health…and potentially live much longer He proceeded to share his regular routine of healthy diet, exercise, meditation and a host of other things, nothing I ...

I received an email from an online family member, who recently bought a copy of Breakthrough Advertising with an upsell of a collection of some of Gene Schwartz’s most compelling (and successful) ads (what we call, “The Gene Schwartz Swipe File”). Her question: I am new to this type of learning. This is a ...

With the 10th Breakthrough Advertising Bootcamp beginning this week, I went to the “Wayback Machine” (not the one that “Explores more than one trillion web pages saved over time”) …but the Wayback Machine called my blog archive. My blogs do go way back—12 and-a-half years– but 500+ blog posts (with lots of repetition with ...

Those of you who have been part of my online family for a while know about my mom, an expert in direct response marketing (and the concepts covered in my book, Overdeliver). However, her expertise was instinctive rather than learning anything from me. ☹ She always said, “I need to get back to your ...