Mike Koenigs is the Founder of Superpower Accelerator, a program that helps business owners identify and monetize untapped opportunities in their business. Committed to transforming business owners into influential thought leaders, he has helped over 61,000 clients get attention and multiply revenue.
Mike is a 13-time #1 bestselling author, marketer, serial entrepreneur, angel investor, filmmaker, international speaker, and patented inventor. He co-hosts two podcasts, Capability Amplifier with Dan Sullivan and The Big Leap with Gay Hendricks.
Here’s a glimpse of what you’ll learn:
- [04:38] How to identify and create products that truly sell
- [06:36] Mike Koenigs’ take on crafting products that resonate deeply with customers
- [10:27] Mike shares his strategy for writing impactful books
- [17:29] The 6 M’s framework and how it can amplify direct response
- [19:38] The “Ambassador Model” and finding the right storyteller for your brand
- [24:33] Why non-negotiables are crucial in shaping your business foundation
- [25:43] Mike’s thoughts on the current marketing landscape and social media
In this episode…
Being an entrepreneur is an exciting journey that can bring immense satisfaction and success. However, it’s not always a walk in the park. The road to success comes with many challenges and obstacles that require hard work, determination, and resilience.
Mike Koenigs, a serial entrepreneur, says you need to be adaptable, innovative, and constantly looking for ways to improve your business. The good news is that you can overcome these challenges with the right mindset. Constantly learning, growing, and improving yourself as a founder is crucial to stay ahead of the game. He shares his entrepreneurial journey of helping business founders identify and monetize untapped opportunities.
In today’s inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Mike Koenigs, Founder of Superpower Accelerator, to discuss success strategies for entrepreneurs. Mike shares his entrepreneurial journey, online marketing strategies, career development and time management techniques, and business growth strategies.
Resources mentioned in this episode:
- Brian Kurtz
- Brian Kurtz on LinkedIn
- Chris Mason on LinkedIn
- Mike Koenigs on LinkedIn
- Mike Koenigs
- Superpower Accelerator
Sponsor for this episode…
This episode is brought to you by Titans Xcelerator.
Titans Xcelerator is a private mentorship program for direct response marketers.
It is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business.
And you don’t need to spend 10s of 1000s of dollars either.
Titans Xcelerator is 1/10 of the price of most groups of its kind.
And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed.
As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one.
The bottom line: you don’t have to grow your business alone.
If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help.
Episode Transcript
Intro 0:03
Welcome to the Timeless Marketing Podcast with Brian Kurtz, your connection to insights from some of the top direct response marketing minds on the planet.
Brian Kurtz 0:16
Hey, it’s Brian Kurtz here host of the Timeless Marketing Podcast. Today’s episode is a clip from one of the two hour calls inside Titans Xcelerator, my private mentorship program for direct response marketers. Before we get to that, I have one question for you. Do you have a marketing insurance policy? If you don’t, you need one. And that’s why I created Titans Xcelerator, which is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business. The bottom line, you don’t have to grow your business alone. And you don’t need to spend tens of thousands of dollars either. Titans Xcelerator is 1/10 of the price of most groups of its kind. I know because I hosted a group that was over $20,000 a year. If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help. That’s B-R-I-A-N-K-U-R-T-Z.net/help.
And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed. As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one. Again, if you want to see if Titans Xcelerator is a fit for you with no obligation, go to BrianKurtz.net/help. That’s B-R-I-A-N-K-U-R-T-Z.net/help. And feel free to email me directly. I respond to every email with questions about this episode or just to say hi, at Brian@BrianKurtz.net. Now onto today’s episode.
And last but not least, Mike you’re gonna share something relative to the breakout rooms and then I mean, the floor is yours. I just want to say a couple of things about Mike. We’ve been kidding him. But you know, he is one of the old guard. And interestingly, I mean, I’ve been in Genius Network with Mike, I’ve been in strategic coach with Mike, we spent many hours at the airport waiting for our flights, lamenting about the past and lamenting about the future and then not lamenting at all because we knew we were just in a great place just because we were together and we were sharing so much and Mike has helped came full circle I know in strategic coach, he had been working on a different kind of business model for himself, he may want to talk about that I’m not gonna force him to. But it was more of a you know, basically going for the big gun businesses and basically built because he’s built so many businesses.
Again, if you’ve done it you have an obligation to teach it and that became one of his signature things for a while but then you know, you can’t you can’t keep his hands out of the stew. He is always so curious of what’s going on in technology, with video with you know, email with you know, everything to do with online marketing that we’re never going to not enjoy him as a contributor in the space but he’s you know, he had his foot in both areas for a while. And that was an interesting journey that you’ve been through which you’re still on which will be on for the rest of your life. So anyway, he’s a really good friend and I appreciate him very much. I’m really glad you consented to come on this call. We actually ended this call because this was a date that he could do. It’s the only date he could do before like November so I said let’s just make another call. And it’s been a great call already but Mike you’re gonna make it even better. Mike Koenigs.
Mike Koenigs 4:35
Brian Kurtz, I love you man.
Brian Kurtz 4:37
I love you too.
Mike Koenigs 4:38
I’m so glad you’re healthy first of all, and thank you very much for this and for all of you. Old friends, new friends. I am right now in Todos Santos, Mexico so hopefully my connection will be kind. We are in the process of potentially moving down here part time and I’m considering building a compound and a studio. And if we have time, I’ll show you a framework that changed my mindset completely on this, and I teach it now. And the other part, I will say, Brian, we can take a couple of quick questions, having a product that is bought, or sold, not bought, okay? And that is super important because products that are bought are oftentimes commoditized. The products that are sold or require an education and a lot of people don’t even know the solution exists, they just experienced the pain. And anytime there’s a pain that’s present and nagging and annoying, but you can’t put your finger on it puts you in a position of spectacular power and depth. And you know, thinking about how can I have relationships with people I love, who love to invest in their growth in their transformation. And that is satisfying because again, we dream of creating something that’s scalable and monthly recurring revenue and blabbity blabbity blabbity blah, blah, blah. And then one day you wake up and you’re like, I just created a hell beast, sitting in Satan’s anus every day with operational nightmares. Federal Government driving a Mack truck up my rump. And look, you know, I had colorectal cancer. I don’t need anything else shoved up there for the rest. I’m good, you know. So anyway, you want to move on now?
Brian Kurtz 6:36
Yeah, let’s get some questions. I just want everybody to appreciate if you’re not already, what Mike has shared already. I mean, you know, it’s because of who he is that he has this message. I mean, this is one of the real OGs of Internet Marketing. A guy who sold to millions and millions of people who is now not saying on the backside of his career, he’s just on moving his career journey along, but the wisdom that he shared.
It was like hidden in plain sight. And I just loved everything you shared, Mike. It was really so powerful when the messenger is you talking the story. That’s what makes the difference.
Mike Koenigs 7:26
Pleasure. I love you, man. I love everything about you. Thank you.
Brian Kurtz 7:29
Me too. Yeah, I love everything about me.
Mike Koenigs 7:35
Yeah. Tell you what, you’re the best best hugger. I know. So who are we gonna take first here?
Brian Kurtz 7:38
All right, Colin.