May 16, 2024

Rich Schefren

Rich Schefren is the Owner of Strategic Profits, a company situated in Delray Beach that focuses on providing entrepreneurs with the insights and solutions they need to generate more money, expand their businesses, and enjoy more time off. He is celebrated for his pioneering work in the marketing and advertising industry since 2002, with notable achievements such as publishing the Internet Business Manifesto, inventing automated webinars, and introducing Agora Publishing to the Video Sales Letter (VSL). Rich is deeply invested in exploring the cutting edge of marketing through his Steal Our Winners program, where he shares innovative digital marketing strategies and tactics. 

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Here’s a glimpse of what you’ll learn: 

  • [03:22] The power of marketing insurance for growth 
  • [07:15] Direct response marketing secrets
  • [12:49] Boosting sales through interactive video strategy 
  • [15:37] Building target audiences of competitors’ customers
  • [18:21] Outbound sales with four proven funnels 
  • [20:55] Stealth strategy for high-value prospects at low cost 
  • [23:07] Leverage YouTube for high ticket clients
  • [25:32] Achieve a 78% conversion rate with an easy upsell 
  • [28:46] Exploit marketing paradigm shifts for max conversions

In this episode…

Do you know what it takes to scale your business in the dynamic world of online marketing? How can you ensure that your strategies actually lead to momentum and growth? Could a new understanding of marketing levers completely change the game for your business?

Rich Schefren explains how strategies, tactics, and channels can act as levers to create business momentum. He discusses an interactive video strategy that can significantly increase sales and details how adding a personal touch with outbound calls can transform your lead generation. Additionally, Schefren speaks on innovative tactics for building targeted audiences and attracting high-value leads for a fraction of the usual cost. By tapping into these insights, listeners can position themselves ahead of the competition and achieve outsized results.

In this episode of the Timeless Marketing Podcast, join host Brian Kurtz and guest speaker Rich Schefren, Owner of Strategic Profits, as they talk about business growth strategies. Gain direct access to expert techniques and tested methods for scaling a business in the competitive online market.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Titans Xcelerator.

Titans Xcelerator is a private mentorship program for direct response marketers.

It is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business.

And you don’t need to spend 10s of 1000s of dollars either. 

Titans Xcelerator is 1/10 of the price of most groups of its kind. 

And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed. 

As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one.

The bottom line: you don’t have to grow your business alone. 

If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help

Episode Transcript

Intro  0:03  

Welcome to the Timeless Marketing Podcast with Brian Kurtz, your connection to insights from some of the top direct response marketing minds on the planet.

Brian Kurtz  0:16  

Hey, it’s Brian Kurtz here, host of the Timeless Marketing Podcast. Today’s episode is a clip from one of the two-hour calls inside Titans Xcelerator, my private mentorship program for direct response marketers. Before we get to that, I have one question for you. Do you have a marketing insurance policy? If you don’t, you need one. And that’s why I created Titans Xcelerator, which is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business, the bottom line, you don’t have to grow your business alone. And you don’t need to spend 10s of 1000s of dollars either. 

Titans Xcelerator is 1/10 of the price of most groups of its kind. I know because I hosted a group that was over $20,000 a year. If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to briankurtz.net/help. That’s B-R-I-A-N Kurtz [dot] net [slash] help. And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed. As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one. Again, if you want to see if Titans Xcelerators are fit for you with no obligation. Go to Briankurtz.net/help. That’s B-R-I-A-N Kurtz [dot] net [slash] help. And feel free to email me directly. I respond to every email with questions about this episode. Or just to say hi, brian@briankurtz.net. 

Now onto today’s episode. All right. So Rich Schefren is really, you know, one of the top marketers in the world, he’s got a great reputation. I think a lot of people know who he is. Because when we did the breakout room suggesting speakers his name came up multiple times, as someone you’d like to have. So I had to, I made sure we got him. And he is on the cutting edge of what’s happening in marketing today through his steel our winters program, which we’ll tell you about. And he’s put together a special presentation for Titan members. I think that’s what it says here. And Rich and I go back a long way. And we both were mentored by Jay Abraham. We are both sticklers for direct response marketing and whatever medium we’re in. And I am just pleased as punch to have Rich Schefren on this Titans accelerator call. So welcome Rich.

Rich Schefren  3:30  

Let’s dive in. Alright, so yeah, this is a special presentation for you guys. In addition to that there’s a special offer at the end. This is by no means like a presentation designed to sell you. And really more. So I wanted to give a very special offer to you guys because you’re in Titans. And because of my relationship with Brian, and how much Brian cares about you guys, and how he doesn’t want any commission or anything. So I just made the best offer that I could possibly make, a better offer than I’ve made in a long time. But we’ll get to that at the very end. Today what I’m going to cover with you is first and foremost a way of looking at things that I think is extremely vital to succeeding online. In addition to that, though, I’m also going to share a bunch of strategies and tactics that come from stealing our winners. 

So along those lines, I’m going to show you this process that is for an interactive, choose your own adventure video strategy boosting sales by 200 to 300%. And just to make sure Brian likes you can see that right? Yes, yeah, okay, just making sure because like my system is a little screwed today. A channel that you can leverage to build target audiences of your competitors’ customers for dirt cheap. How to dominate outbound sales with four proven appointment setting funnels, a sales strategy for getting high value prospects for pennies. 

As a new strategy, leveraging YouTube to build a list of raving fans for high end high ticket clients for a few dollars a day. And an easy upsell, that gets a 78% conversion rate that I believe any one of you can do, how to exploit the paradigm shift and marketing to maximize conversions with YouTube ads, as well as everywhere else. And last but not least, an email strategy that gets a 50% open rate on lists with a million prospects on it. And, you know, when I did a presentation, that was with different strategies and different tactics, etc, Jay Abraham went to Jay Abraham’s top groups, he introduced me and the strategies in a way that I think is probably one of the best ways to articulate it. So I’m gonna just play this quick video, it’s about a minute long from Jay.

Jay Abraham  5:54  

This is a really auspicious opportunity, because of all the people I know in digital online social media marketing, there is no one that I know that I have more respect for and more intrigued with than Rich Schefren for many reasons. Number one, he is the ultimate research scientist, he is unrelenting and trying to understand the implications, the applications of highest performance in every facet of online. 

And he has dedicated the last couple of years to create a research business that identifies and probes and penetrates to understand who and what are the most powerful, profitable and, and disruptive methodologies, nuances and breakthroughs occurring in all facets of digital marketing at any point in time, meaning he has seen that if you can master the, the, the current let’s go back and say his regular love day, he said it the other day, to me, the current disruptive breakthroughs, you have a window of opportunity that is asymmetric, where you’re gonna get returns, results, profits, responses, way out of proportion to anybody else you compete against.

Rich has a research advisory service called steal our winners where every month he interviews, one or more breakthrough thinkers who at that freeze point, position of time that window of time that man or woman has identified, discovered, refined and perfected a, an aspect of digital social media, online marketing that is outperforming anyone and everyone, everything else by orders of magnitude, and it’s a window that is diminishing, because people find out about it later. But right now, you have an enormous advantage. And what we’re going to explore today are some of the current huge outsize little known little utilized winners that Rich has uncovered that our breakthrough, disruptive leading edge out out sighs performing anything else being used.

About the author 

Brian Kurtz

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