March 21, 2024

Joel Erway is a webinar consultant at The Webinar Agency, which helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads. With over six years of delivering sales presentations to various markets, he has helped his clients achieve 7-figure growth exclusively with webinars. Previously, Joel held different engineering positions at R.F. Peck Company, Inc., Clark Patterson Lee, and Lockheed Martin. He is also an esteemed host of two renowned podcasts, the Sold With Webinars and the Experts Unleashed.

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Here’s a glimpse of what you’ll learn: 

  • [04:17] Joel Erway reveals the blueprint for crafting irresistible high-ticket offers
  • [06:24] Revolutionizing your marketing strategies with power offer ads
  • [08:32] How to test and pivot marketing messages swiftly
  • [10:45] The method of crafting potent one-to-two sentence offers
  • [14:27] The impact of a well-designed “mini webinar” on your sales
  • [15:00] Joel shares the art of attracting ready-to-buy leads
  • [17:12 The critical elements needed to make an impactful offer
  • [18:30] Leveraging unique mechanisms and market problems to stand out
  • [19:45] Creating pre-qualified, pre-sold, and pre-educated leads ready for purchase

In this episode…

Are you tired of trying different marketing tactics that produce lackluster results? If so, you’re not alone. Many business owners have been there. Fortunately, there is a better, uncomplicated way to grow your business — webinars. As an online course creator, coach, or consultant, you can leverage webinars to sell your products and services, book phone appointments, and generate qualified sales leads. 

However, not all webinar strategies are created equal. The tactics that worked in the past may not work in today’s rapidly changing digital landscape. That’s why hiring a webinar consultant is crucial — an expert who can help you create webinars, sales presentations, and sales systems that will help you thrive. The webinar guru Joel Erway shares how webinars can be a powerful tool for driving sales and growing your business with the right approach.

In today’s inspiring episode of the Timeless Marketing Podcast, Brian Kurtz and Chris Mason sit down with Joel Erway, webinar consultant at The Webinar Agency, to discuss how to grow through webinars. Joel talks about generating fast sales with webinars, the three high-ticket sales strategies and cost optimization for virtual events, how to launch and leverage mini webinars, and how to create effective “power offers” in webinar marketing.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Titans Xcelerator.

Titans Xcelerator is a private mentorship program for direct response marketers.

It is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business.

And you don’t need to spend 10s of 1000s of dollars either. 

Titans Xcelerator is 1/10 of the price of most groups of its kind. 

And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed. 

As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one.

The bottom line: you don’t have to grow your business alone. 

If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help.

Episode Transcript

Intro  0:03  

Welcome to the Timeless Marketing podcast with Brian Kurtz, your connection to insights from some of the top direct response marketing minds on the planet.

Brian Kurtz  0:16  

Hey, it’s Brian Kurtz here host of the Timeless Marketing podcast. Today’s episode is a clip from one of the two hour calls inside Titans Xcelerator, my private mentorship program for direct response marketers. Before we get to that, I have one question for you. Do you have a marketing insurance policy? If you don’t, you need one. And that’s why I created Titans Xcelerator, which is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business. The bottom line, you don’t have to grow your business alone. And you don’t need to spend tens of thousands of dollars either. Titans Xcelerator is 1/10 of the price of most groups of its kind. I know because I hosted a group that was over $20,000 a year. If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help. That’s B-R-I-A-N-K-U-R-T-Z.net/help. 

And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed. As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one. Again, if you want to see if Titans Xcelerator, a fit for you with no obligation, go to BrianKurtz.net/help. That’s B-R-I-A-N-K-U-R-T-Z.net/help. And feel free to email me directly. I respond to every email with questions about this episode or just to say hi, at Brian@BrianKurtz.net. Now onto today’s episode. 

Joel Erway was a speaker in Austin for us. I was looking for somebody. There were a bunch of people in Titans Mastermind who were selling high ticket stuff. And I mean, I don’t want to get pigeonholed as the direct mail guy. I don’t think Joel wants to be pigeonholed as the webinar for high ticket sales guy, because he’s much more than that. He’s, you know, we only met a short time ago, but I had followed him before that and I was a big fan. And then when a couple of people in Titans Mastermind said, you know, if you want to get a guy who really understands how to get people to a webinar, how you get them to show up, how you get them to engage, Joel Erway is your guy. And then I checked him out, I did a little stalking, not of him, of all the people that he worked with. And lo and behold, everybody he worked with was really satisfied. Imagine that. 

So Joel and I have become friends. He’s just an awesome guy. He lives in Niagara Falls. Then he came to Austin from Buffalo and very last minute in January, with a new baby, I believe. It was amazing. And it really showed that I can ask people for stuff and they might do it under certain conditions. So you prove my point all about relationship capital. And you’re my friend for life, regardless of whether you came or not that day. But you’re a great guy. You did a great presentation at Titans Mastermind. And I’m sure you’ll do an equally, or better, I guess will be better than the Titans Mastermind. And you’re learning all along as you go along too which is really great. So I give you Joel Erway.

Joel Erway  04:17

Awesome. Well, it’s great to be back, Brian. I apologize. I’m trying to upgrade my studio. And it’s been a work in progress for like two months basically since quarantine. And as of yesterday, I think I got all of the pieces to finally connect a high quality camera to stream to my computer and anyway, but it’s not live yet. So I’m still streaming on my iPhone and finally got my mic setup. And anyway, it’s great to be back. Thanks for having me, Brian. And yeah, you know, it was funny the past few years. When I got started in this space, I was known as the webinar guy. And you nailed it. It was don’t really like being pigeonholed on, when you’re first starting out, obviously, you want to have that expertise you want to have that niche that people that people know you and can point to you for and webinars was kind of my my launching off point, we launched the webinar, our agency did hundreds of webinars very well with that. And what we’re gonna be talking about today is kind of the evolution of what we’ve done in the world of offer creation, high ticket, you can do low ticket with this as well. But it’s a really good model to kind of test your ideas as quickly as possible. So I’m excited to share this again, let me go ahead and share my screen. Brian, can you see this, is it showing up? Awesome. Perfect.

So I did this presentation down in Austin in January or February, whatever that whatever your last mastermind was, it was a blast we had. Obviously, Brian, the caliber of people that you attract is top notch. I know quite a few people that are in this group as well. I mean, you’re not

Brian Kurtz  06:11

This group doesn’t have any good people. But that group has a lot of good people, yeah.

Joel Erway  06:16

aspirational marketing, right? We want to get to the next level. 

Brian Kurtz  06:19

This group, this group is pretty bad.

About the author 

Brian Kurtz

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