I met world renown copywriter and soon-to-be-mentor Gene Schwartz shortly after graduating college…and he hit me with a shocker in one of the first meetings I ever had with him. Shocking to me because I graduated with a degree in English, almost going to graduate school to become an English literature professor. Lucky for ...

When I was a senior in college, I was in the Honors Program in English (and that’s not “English as a second language”) 🙂 I’m both proud of that and a little embarrassed…because I was far from a scholar in English (or any) literature…and while most of the students in the class were doing ...