Is it live or is it Memorex? OK…I dated myself…but I couldn’t resist. Some of you might remember before there was real digital technology—and most music lived on 8-track/cassette tapes or vinyl—there was a series of demonstrative commercials for Memorex recording tape. They answered the question above in classic ads like this featuring the legendary Ella Fitzgerald. Today we ...

I love the story about one of the most intimidating athletes of all time “feeling like a sissy”–and the lessons we can learn from it. It’s part of The Lost Chapters of Overdeliver, which is a collection of blog posts I wrote after the cutoff point for the final manuscript of my book in 2019. ...

I met world renown copywriter and soon-to-be-mentor Gene Schwartz shortly after graduating college…and he hit me with a shocker in one of the first meetings I ever had with him. Shocking to me because I graduated with a degree in English, almost going to graduate school to become an English literature professor. Lucky for ...

When I was a senior in college, I was in the Honors Program in English (and that’s not “English as a second language”) 🙂 I’m both proud of that and a little embarrassed…because I was far from a scholar in English (or any) literature…and while most of the students in the class were doing ...