I hate when someone gets anointed in our industry as being “authentic.” Isn’t that a given for all human beings? Whether they are authentic heroes or jerks, they are always being who they are…authenticity is not a learned skill. There are exceptions…as I found out when I met comedian Steven Wright in person. If ...

You learn a lot from your one-star reviews…but only if you take them in as “fact” initially (even if you disagree with them) …because if someone took the time to write a one-star review, they had a reason. Those reasons may include: They had time on their hands They are jealous They are professional ...

I posted on LinkedIn recently about my “Back from the Dead Tour” which took place in the fall of 2019, receiving more comments than any post all year. I’ve also shared the expanded non-LinkedIn version with you in the past as well. But it made me think of another “Back from the Dead Tour” orchestrated by Dan Kennedy ...

Now…if only I practiced what I preached in this subject line (open loop)… This post is about humility…which is #6 of the “7 Things that must be present to become a world class copywriter (and marketer)” The fact that it’s #6 of 7 doesn’t diminish its importance…it’s just not as sexy to talk about. ...