Hey it’s Brian and I know you don’t usually hear from me during the week…
…but a few days ago I asked about your biggest challenge when it comes to marketing your product or service.
Well, so many of you responded and it’s making me wish I’d asked this a lot sooner.
Reading the responses, I’m also thinking now that I can help more of you quickly by doing a free “Ask Me Anything” webinar. I think that would be the best way I can help you the most and we can all learn more from each other–if you are open to it.
But I really need your input…
If you haven’t responded yet, it would mean a lot to me if you’d take a couple minutes and tell me more about where you are in your business.
P.S. I pasted my original note below in case you need a reminder from Sunday’s email.
“10Xing” isn’t just about the money…
Since you are living in the same dynamic marketing world I am living in, I’m sure you are regularly in conversations about “10X”–whether someone is telling you how to increase your business ten times or if you are coaching someone to grow their business ten times.
I like the concept of “10X”…but there are so many ways to interpret it.
For my money (pun intended) “10X,” is about much more than a substantial increase in revenue or profit.
Don’t get me wrong…making money is critical…but hopefully you agree that money doesn’t buy you happiness.
Money buys you freedom.
And it’s freedom that buys you happiness.
That’s why “10X” is first and foremost about impact.
I admit that I spent a good part of my early career NOT believing that “if you do what you love the money will follow”…but my opinion has changed.
Because right now we live in the most exciting time in the history of the world to be a marketer–we have the lowest barrier to entry ever and the most advanced technology to supercharge all of our efforts.
Sharing our life mission with the world in the most powerful ways is easier than it has ever been.
Not simple…but easy.
My message to you today: I want all of us to 10X our impact.
That’s why I write this weekly email to you every Sunday.
But I’m also not naive.
While we all want to make a bigger impact, we also have to pay our bills.
And the truth is, making more money is the best way to keep score on how much impact we are having.
It’s just not the most important thing all the time to keep top of mind.
Going forward I want to be able to help you with both:
To 10X your impact and to also 10X your revenue and profit…using whatever metrics are important to you in how you impact the world and how you accumulate wealth.
To that end, I’d like to ask you two questions today which will help me with how much I can help you and how you can 10x your life.
If I can get a better idea about getting to know what big challenges you are facing I will be able to share the most useful information and resources with you in the months and years ahead.
Spoiler alert. The first question is:
What is the biggest challenge you’re facing when it comes to marketing your product or service (i.e. the product or service you want to have the biggest impact in the world)?
The second question focuses on where you are now and where you want to be in the not-too-distant future.
Don’t worry, the second question is multiple choice.
Your answers will enable me to provide the greatest value possible to you and your business.
P.S. I have a story for you next week called “The horizontal vertical”…I think it’s relevant to the “impact discussion” above and it’s a case history about a different way to think about bringing new products and services into the world.