Chris Seminatore is the Managing Partner at GetGeofencing, a company that specializes in geofence marketing solutions, providing businesses with targeted location-based advertising strategies. With a background in military intelligence and data analytics, he applies cutting-edge technology to help businesses target high-intent customers with precision. Chris is passionate about leveraging AI-driven marketing solutions to optimize ad campaigns and improve audience engagement. As a leader in the field, he educates businesses on innovative ways to reach consumers beyond traditional advertising channels.
Jim Hale is the Director of Marketing and Business Development at GetGeofencing, where he assists clients in creating targeted digital campaigns that drive foot traffic and increase brand awareness. His expertise lies in crafting innovative marketing plans tailored to each business’s unique needs, ensuring effective engagement with potential customers in specific geographic areas. Through his work at GetGeofencing, Jim helps companies harness the power of location-based advertising to achieve their marketing goals and grow their customer base.
Here’s a glimpse of what you’ll learn:
- [3:52] Why geofencing is a game-changing tool for marketers
- [8:57] How geofencing provides a “third way” outside of Google and Facebook ads
- [11:41] The role of Simpli.fi in precision-targeted advertising
- [18:17] Using location data to understand consumer behavior and buying intent
- [22:49] How addressable geofencing enhances direct mail campaigns
- [23:54] The power of event geofencing for targeted brand awareness
- [26:25] Search-based geofencing and its effectiveness in audience targeting
- [27:35] Retargeting strategies to optimize conversions and ROI
In this episode…
Many businesses struggle to break through the noise of digital advertising. With rising costs on major platforms and consumers tuning out traditional methods, how can marketers reach their ideal audience in a more direct and effective way?
Digital marketing expert and location-based advertising specialists Jim Hale and Chris Seminatore offer a powerful solution: geofencing. They explain how businesses can use geofencing to target high-intent customers based on their real-world movements. Jim and Chris also emphasize strategies like event geofencing to reach attendees at live gatherings, addressable geofencing to enhance direct mail campaigns, and search targeting to serve ads based on user behavior. By leveraging these advanced techniques, businesses can increase brand awareness, drive engagement, and track conversions with pinpoint accuracy.
In this episode of the Timeless Marketing Podcast, Brian Kurtz features Chris Seminatore, Managing Partner at GetGeofencing, and Jim Hale, Director of Marketing And Business Development at GetGeofencing, to discuss how marketers can harness location-based targeting to improve ad performance. Chris shares insights on the power of event-based marketing, Jim discusses the role of AI in audience tracking, and both dive into how geofencing works outside of traditional search and social media channels.
Resources mentioned in this episode:
- Brian Kurtz
- Brian Kurtz on LinkedIn
- Chris Mason on LinkedIn
- Chris Seminatore on LinkedIn
- Jim Hale on LinkedIn
- GetGeofencing
Special mentions:
- David Baer on LinkedIn
- David Foley on LinkedIn
- The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle
- Simpli.fi
Quotable moments:
- “In marketing, you have to tell stories. That’s our job. That’s what we do.”
- “Where people go is the strongest indicator of their buying intent.”
- ”Geofencing exists outside Google and Facebook, giving marketers a powerful third way to reach highly targeted audiences without algorithm constraints.”
- “The places that people go identify their needs, tastes, living proximity, and a host of other variables.”
- “Event geo fencing captures audiences at key moments, allowing brands to stay top-of-mind long after the event ends.”
Action steps:
- Leverage geofencing technology: Geofencing identifies customer needs through location data, enabling marketers to reach targeted audiences beyond traditional social media.
- Enhance brand awareness through event geofencing: Use live event campaigns to engage audiences with shared interests, then follow up with targeted ads to boost brand visibility and connection.
- Apply addressable geofencing for direct mail campaigns: Integrate digital and physical marketing by targeting specific addresses with tailored ads, merging direct mail tactics with digital precision to boost response rates.
- Implement search-based geofencing: Target individuals in specific areas based on relevant keyword searches, leveraging user intent for higher ad engagement and better performance.
- Utilize retargeting for conversion optimization: Capture and re-engage website visitors with retargeting ads, boosting conversions by bringing potential customers back to complete their actions.
Sponsor for this episode…
This episode is brought to you by Titans Xcelerator.
Titans Xcelerator is a private mentorship program for direct response marketers.
It is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business.
And you don’t need to spend 10s of 1000s of dollars either.
Titans Xcelerator is 1/10 of the price of most groups of its kind.
And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed.
As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one.
The bottom line: you don’t have to grow your business alone.
If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help
Intro: 00:02
Welcome to the Timeless Marketing Podcast with Brian Kurtz. Your connection to insights from some of the top direct response marketing minds on the planet.
Brian Kurtz: 00:16
Hey, it’s Brian Kurtz here host of the Timeless Marketing Podcast. Today’s episode is a clip from one of the two-hour calls inside Titans Xcelerator, my private mentorship program for direct response marketers. Before we get to that, I have one question for you. Do you have a marketing insurance policy? If you don’t, you need one. And that’s why I created Titans Xcelerator, which is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business. The bottom line, you don’t have to grow your business alone. And you don’t need to spend tens of thousands of dollars either. Titans Xcelerator is 1/10 of the price of most groups of its kind. I know because I hosted a group that was over $20,000 a year. If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help. That’s B-R-I-A-N-K-U-R-T-Z.net/help. And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed. As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one. Again, if you want to see if Titans Xcelerator is a fit for you with no obligation, go to BrianKurtz.net/help. That’s B-R-I-A-N-K-U-R-T-Z.net/help. And feel free to email me directly. I respond to every email with questions about this episode or just to say hi, at Brian@BrianKurtz.net. Now onto today’s episode. Now onto today’s episode. Okay, so we are going to move on to our guest speakers for today. There are two of them. I don’t know how they’re going to do this. Chris Seminatore, I think I’ve got the pronunciation at least close. Jim Hale, I know I’ve got that pronunciation perfect. And David Foley’s on the call.
David Foley: 02:55
Yes. I’m here.
Brian Kurtz: 02:57
David Foley. Do you want to just talk about Chris and Jim? Like, you know, you and David Baer were enamored, I would say, with what they do, what they teach, what their business does. More from a direct mail standpoint, but I think it’s wider than that. Can you just like, do a quick like, why, basically why you thought they, and I know the answer. It’s a softball question. But why do you think this will be useful for the Xcelerators and the boot campers to hear?
David Foley: 03:32
Okay. I’ll try. I have actually not met Chris. I’ve only met Jim, whom I met through David Baer’s agency book club offering, which unfortunately is no longer alive because it was a great little meeting. But Jim specializes in something called geofencing, which I have heard from my clients from time to time all about, but he really explains it properly. And what it is, in my opinion, is it’s a way of building a list of either customers or prospects based on where they live, so that you can communicate with them using a variety of media from, I’ll let Jim go through all of that, that is not an email, that is not a direct mail piece, that is not an act. And that’s the magic of geofencing. So if anyone wants to avoid excessive emails, excessive direct mail, excessive advertising on Facebook, or else this is something they should consider. And that’s all I’ll say.
Brian Kurtz: 05:04
Okay. David Baer so I just want you to do a, you know, continue with an introduction and then we’ll you know, why you felt that Chris and Jim would be good speakers of and actionable for people in Xcelerator. And also, you know, basically how you met them through the book club and all of that, if there’s anything useful there.
David Baer: 05:26
Yeah. Well, I wanted to hear them speak because I don’t know what Chris sounds like, but Jim has this awesome, hypnotic eastern Tennessee drawl that I think we’ll all just, you know, get lulled by. David sort of hinted at the fact that this is a bunch of media placement opportunities that really we don’t see in the mainstream. And I think Jim has spoken to that. When I’ve heard him speak on this before, that, you know, in the space that I play in, marketing agencies are focused on social platforms and search platforms for the most part. And there’s this whole world of opportunity that’s data based outside of those environments that gives us, as marketers and advertisers, access to, directly connect with and speak to an audience in a way that we don’t get to through other platforms. There’s also some, you know, we’re all marketers, and you know that there’s some creepy stuff that happens in the world of digital based marketing these days, especially all the data that’s out there. Well, we can either be concerned about that and run away from it, or we can leverage it. And this is a place that I think we can leverage it. And maybe you guys will talk a little bit about the company behind the company you work with. And you know, that I think was really insightful when you revealed that in the last presentation. So that’s all I’ll say. I want to hear from them.
Brian Kurtz: 07:07
Okay. Thank you. David and David and Jim and Chris, the Xcelerator are all yours.
Jim Hale: 07:15
I’ll just open it up here and introduce Chris. First of all, Brian, I want to thank you. We’ve talked twice. You have been nothing but gracious to me each time. And I thank you. I thank you for that. To my friends David and David, thank you for everything you’ve done. And David Baer, yes, I am your stalker. I’m going to say that I am your stalker. And the reason for that is, is that every time I interact with David, I always learn something. He is a brilliant mind and a very satirical wit, which I enjoy tremendously. And so I always enjoy everything he says. And so, yes, I do stalk you, David. So I guess, just get used to it. That’s all I can say. Just get used to it. So I’d like to introduce the managing partner and owner of GetGeofencing.com, Chris Seminatore. Chris and I’ve been working together for a few years now. When you get to age 67, you don’t want to count those years, you just want to say, it’s been a few years. And I and Chris’ office is based in Los Angeles. As you might tell by my accent, I’m not a Los Angeles person. I was born and raised in eastern Tennessee, in the mountains. And I’m coming to you, though my background doesn’t show it. I’m coming to you from an old country farmhouse that has been in my wife’s family for over 100 years, and there’s not a square floor or a level floor or a square corner in the whole place, but we love it. We just love it. So I think as far as geofencing goes, what attracted me to it, I learned about the technology about 7 or 8 years ago, and one of the things that attracted me about it is the sheer logic of it. It’s just a way of connecting to people. And I think one of the bright spots of it is that it exists outside the Google and Facebook world. And I think marketers need that third way. And so geofencing allows that. Google can change any kind of algorithm it wants to, whatever, that doesn’t directly affect us at all. And to give you an idea of what geofencing is in my mind is it’s a search engine, basically that looks for one thing and one thing only. And that thing it looks for is the GPS locator codes in phones. Each of our phones has a unique GPS locator code because our phones are mobile. And so you’ve got to know where the phone is if you’re AT&T or the you know, those people, you know, you got to know, you know how many phones are in your cell tower ranges. You got to know where the phones are. And so that’s a code that the technology we use, and we use a company called Simpli.fi. They are headquartered in Fort Worth, Texas. Please check them out. Their website is simpli.fi. They are owned by the venture capital firm Blackrock. And they are simply an amazing company. Oftentimes you hear the term big data. In my view, Simpli.fi laughs at that. They are the supermassive hole of data. We can construct campaigns looking for precisely people you need to be connected with and precise locations. It is amazing. But I think having a marketing opportunity and a platform that exists outside the traditional Google and social media world is very valuable. And so it’s technology that I think, you know, every marketer needs to at least be conversationally acquainted with because it is very much AI-driven and being more so every day. And so I think it’s a very valuable thing. So I’m going to turn the floor over to my managing partner and friend, Chris. And so Chris, say hello to the crowd and I’ll let you take it. Take it forward.