I’m a huge believer in “owning a niche” rather than “owning the world”…
Today I want to share with you an interesting perspective on this idea with a couple of real life experiences that may convince you of the same…
I would love to know what you think after watching the video below.
P.S. Many of you have written me over the past few months that you are interested in learning more about this “new medium” called direct mail…I assume most of you have heard of it?
And many of you have also asked me about the availability of the most important book on the subject ever written…which is extremely hard to find.
Secrets of Successful Direct Mail by Dick Benson
It is a lost classic and written before the Internet…yet very relevant to all media today.
I talk about Benson in the video above as one of my mentors
And if you are interested in buying a copy see below.
And for anyone who decides to snatch up a copy, I will also throw in a second book from another mentor of mine which is titled:
Confessions of a Direct Mail Guy by Gordon Grossman.
Gordon was the architect of Reader’s Digest in the 1960’s and virtually invented sweepstakes. I have limited inventory of his classic as well.