Ryan Lee is the Co-founder of bone + BREW, the world’s first caffeinated, instant-flavored bone broth. He is an accomplished entrepreneur who has founded several successful companies, including Freedym, a popular streaming platform for family-first entrepreneurs, and Rewind, a nutrition company focusing on fighting inflammation. Ryan is a renowned speaker and author of The Millionaire Workout and Passion to Profits. He has featured in many media outlets, including the front page of the Wall Street Journal and the cover of Millionaire Blueprints magazine.
Here’s a glimpse of what you’ll learn:
- [02:43] The ultimate guide to transform your entrepreneurial approach with playful business
- [06:21] The best ways to embrace your journey and letting your business evolve
- [07:01] Top strategies in mastering the art of efficient communication
- [14:06] Mistakes to avoid customer barriers to increase conversions effectively
- [15:36] Surprising benefits of genuine feedback to boost brand loyalty
- [18:01] Mastering the art of emotional intelligence in marketing
- [21:27] Unlock e-commerce growth with inventory & cash flow management
- [22:19] Tips for shaping product strategy through customer feedback
- [24:52] The easy trick to harnessing strong brand identity amid product transitions
- [27:50] Discover the secret to staying ahead in a dynamic market
In this episode…
Marketing is an essential aspect of any business, and in today’s world, digital marketing has become the norm. So, what can you learn from an expert to thrive?
In the ever-evolving digital landscape, businesses face the challenge of distinguishing themselves from their competitors. It is imperative to have a deep understanding of the target audience and to cater to their needs and preferences in a personalized manner to stand out. Ryan Lee, an expert in the field, emphasizes the importance of authenticity, empathy, and providing value to customers. These elements help establish a genuine connection with the audience, creating a sense of trust and loyalty towards the brand. By prioritizing these key factors, businesses can successfully differentiate themselves from the competition and carve out a unique space in the market.
In today’s inspiring episode of the Timeless Marketing Podcast, Brian Kurtz and Chris Mason sit down with Ryan Lee, Co-founder of bone + BREW, to discuss how to thrive through marketing. Ryan shares his entrepreneurial journey, marketing strategies for success, tips for promoting new product offerings, and email marketing and list building.
Resources mentioned in this episode:
- Brian Kurtz
- Brian Kurtz on LinkedIn
- Chris Mason on LinkedIn
- Ryan Lee
- Ryan Lee on LinkedIn
- The Millionaire Workout by Ryan Lee
- Passion to Profits by Ryan Lee
- Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be by Marshall Goldsmith and Mark Reiter
- Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
Sponsor for this episode…
This episode is brought to you by Titans Xcelerator.
Titans Xcelerator is a private mentorship program for direct response marketers.
It is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business.
And you don’t need to spend 10s of 1000s of dollars either.
Titans Xcelerator is 1/10 of the price of most groups of its kind.
And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed.
As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one.
The bottom line: you don’t have to grow your business alone.
If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help
Episode Transcript
Intro 0:03
Welcome to the Timeless Marketing Podcast with Brian Kurtz, your connection to insights from some of the top direct response marketing minds on the planet.
Brian Kurtz 0:16
Hey, it’s Brian Kurtz here host of the Timeless Marketing Podcast. Today’s episode is a clip from one of the two hour calls inside Titans Xcelerator, my private mentorship program for direct response marketers. Before we get to that, I have one question for you. Do you have a marketing insurance policy? If you don’t, you need one. And that’s why I created Titans Xcelerator, which is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business.
The bottom line, you don’t have to grow your business alone. And you don’t need to spend 10s of 1000s of dollars either. Titans Xcelerator is 1/10 of the price of most groups of its kind. I know because I hosted a group that was over $20,000 a year. If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to Brian kurtz.net/help. That’s B-R-I-A-N Kurtz [dot] net [forward slash] help. And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the q&a and discussion that followed. As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one.
Again, if you want to see if Titans Xcelerators, a fit for you with no obligation, go to briankurtz.net/help. That’s B-R-I-A-N Kurtz [dot] net [forward slash] help. And feel free to email me directly. I respond to every email with questions about this episode. Or just to say hi, at brian@briankurtz.net. Now onto today’s episode. I think everybody wants to hear Ryan Lee so they want to hear they’re sick of the breakout rooms they want Ryan to shed light on his career. So Hey, Ryan, how are you doing? Hey, Bri,
Ryan Lee 2:43
Yes, I’m going to talk about myself and offer zero value and zero practical takeaways. That is my goal.
Brian Kurtz 2:50
That was your goal. But that was your assignment. So that was good to hear. Yeah, you’re a man that follows the rules. So that’s good. Right?
Ryan Lee 3:00
If you could just do, I’d like you to ask a question. But take 35 minutes to ask the question. A lot of quotes, and give me 30 seconds to answer. Yeah.
Brian Kurtz 3:10
So I’ll give a little introduction on this. So, you know, Ryan and I have been friends for a very long time. And, you know, I titled this, for lack of anything bad I, I call it the lifelong pivot. Because not because when I met Ryan, we and we had a small, we call it the $25 group, as opposed to the $25,000 group, which was Joe Polish. So Joe Polish had the 25k group, we had the $25 group, and the $25 represented who brought the bagels to the meeting.
Yeah. And so it was me and Ryan and Jim quick. And Michael Fishman. And we would just get together and it was sort of like an accountability group more than anything else. And we’d each be on the hot seat for 20 minutes or a half hour, and just what we’re up to, where we’re struggling, where we’re killing it. And so in the early days of that Ryan was notorious for coming up with every meeting, it was a new idea. And it was a good idea. It was always a good idea. But it was always like the last idea was old news. And this is a new idea. And it was like a study in an ADHD entrepreneur, who was killing it and everything he did.
So I always found that fascinating because I am somewhat ADHD too. But I’m a little more focused, not to say that it’s better. I think there’d be no entrepreneurs in the world without ADHD. So, you know, Ryan is more typical of where we all are. And what I found over the years with Ryan is that he’s, he’s now you know, not only focused on one thing today, but he was so he started getting more focused on the stuff that was jazzing him more that was, you know, making him feel more fulfilled and all of that. And so, you know, I wanted to, and we won’t be, it won’t be a 45 minute question.
First question, and then I’ll open it, then it’s you was, you know, I know you’ve made a transition from everything to the important things. And I, I’d love to hear you know, how you would talk about that as your journey. And also, you know, how you have built various businesses that have all made millions of dollars and have all been successful, and still maintain, you know, your, your good looks and your and you’re, your, your, you know, effervescent personality and dealing with your family in a beautiful way. And all of that, and still crushing it in everything you do. So I knew you when you were based, I’m saying I knew you and you were a mess, a good mess. And now you’re like an amazing mess. But you’re still not a mess. In the traditional world.
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