Allison (Ally) Fallon is the Founder of Find Your Voice, a company dedicated to helping individuals unlock their stories and transform their lives through writing. An award-winning author, speaker, and nationally recognized writing coach, Ally has guided thousands of writers to successfully outline, write, and publish their work across various literary genres. With 14 books to her name, including Write Your Story, she has established herself as a transformative figure in the literary world, empowering authors to craft impactful narratives. Ally’s work not only elevates the writing process but also fosters personal growth and self-discovery, making her a sought-after mentor and speaker for those ready to share their stories with the world.
Here’s a glimpse of what you’ll learn:
- [06:47] Why every business leader should consider writing a book
- [10:30] Ally Fallon’s journey from teaching to becoming a published author
- [12:35] How storytelling helps process personal challenges and heal from trauma
- [18:01] Ally’s eight-part framework for crafting a compelling story
- [18:48] The “controlling idea” as the golden thread that drives every story
- [22:01] How to craft a strong “hook” that keeps your audience engaged
- [24:51] Why it’s important to see yourself as the “hero” in your own story
- [25:57] How personal transformation drives a story forward
In this episode…
Storytelling is a powerful tool that helps individuals find clarity, create meaning, and inspire change. Too often, business leaders overlook the impact of sharing their personal stories, focusing instead on data and results. How can entrepreneurs harness storytelling to drive both personal and professional growth?
According to author and publishing expert Ally Fallon, writing your story — whether in a book, a speech, or a private journal — can unlock new levels of self-awareness and clarity. Ally explains that viewing yourself as the hero of your own story helps you recognize patterns, navigate challenges, and take ownership of your life’s direction. She introduces an eight-part storytelling framework, including key elements like a controlling idea, a compelling hook, and personal transformation, which can guide anyone through this process.
In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Ally Fallon, Founder of Find Your Voice, to explore how storytelling can transform both businesses and lives. Ally shares her journey from teacher to author, her experience helping others write their books, and how writing helped her heal from personal trauma. She emphasizes that every leader has a story worth telling — and sharing it can create lasting impact.
Resources mentioned in this episode:
- Brian Kurtz
- Brian Kurtz on LinkedIn
- Chris Mason on LinkedIn
- Allison Fallon LinkedIn | Website | Instagram
- Write Your Story
- Write Your Story: A Simple Framework to Understand Yourself, Your Story, and Your Purpose in the World by Allison Fallon
- Write Your Story with Ally Fallon
- “The Cost of Clarity” on the Write Your Story with Ally Fallon podcast
Special mentions:
Quotable moments:
- “Sharing of stories is an essential human need, vital for both the storyteller and the listener.”
- “Writing your story can unfold a deeper sense of meaning and purpose in your life.”
- “Seeing my story through the lens of storytelling helped me create a profound shift in my life.”
- “Every story needs a hero, and in your life story, that hero is you.”
- “Our life stories can’t truly change until we, as the heroes, are willing to transform.”
Action steps:
- Explore storytelling techniques: Apply narrative elements to your experiences to uncover hidden patterns, gain deeper insights, and foster personal growth.
- Share your story with intention: Find the right medium — writing, speaking, or casual conversations — to express your journey. Sharing fosters self-awareness, connection, and a sense of purpose.
- Recognize your story’s controlling idea: Identify the recurring theme or golden thread in your life story to clarify your purpose, align your actions, and enhance your decision-making and growth.
- Define your story’s hook: Clearly determine the essential question your life story is asking. Answering this question can close mental loops, allowing for greater focus and mental clarity.
- Embrace your role as the hero: See yourself as the protagonist who drives your life story forward. This empowers you to take action and create meaningful change instead of remaining passive.
Sponsor for this episode…
This episode is brought to you by Titans Xcelerator.
Titans Xcelerator is a private mentorship program for direct response marketers.
It is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business.
And you don’t need to spend 10s of 1000s of dollars either.
Titans Xcelerator is 1/10 of the price of most groups of its kind.
And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed.
As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one.
The bottom line: you don’t have to grow your business alone.
If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help
Episode Transcript
Intro 00:03
Welcome to the Timeless Marketing Podcast with Brian Kurtz. Your connection to insights from some of the top direct response marketing minds on the planet.
Brian Kurtz 00:17
Hey, it’s Brian Kurtz here host of the Timeless Marketing Podcast. Today’s episode is a clip from one of the two-hour calls inside Titans Xcelerator, my private mentorship program for direct response marketers. Before we get to that, I have one question for you. Do you have a marketing insurance policy? If you don’t, you need one. And that’s why I created Titans Xcelerator, which is one of the most giving communities and serves as the de facto board of advisors and marketing insurance policy for over 250 of the best and brightest direct response marketers, copywriters, media buyers, marketing agencies, senior executives, anyone in direct response marketing, who is committed to growing and scaling their business. The bottom line, you don’t have to grow your business alone. And you don’t need to spend tens of thousands of dollars either. Titans Xcelerator is 1/10 of the price of most groups of its kind. I know because I hosted a group that was over $20,000 a year. If you want to see how Titans Xcelerator can help you grow and scale your specific business, go to BrianKurtz.net/help. That’s B-R-I-A-N-K-U-R-T-Z.net/help. And with a private membership, you’ll receive access to the full presentation from today’s episode, along with the Q&A and discussion that followed. As an added bonus, you’ll receive access to a vault filled with many more private calls just like this one. Again, if you want to see if Titans Xcelerator is a fit for you with no obligation, go to BrianKurtz.net/help. That’s B-R-I-A-N-K-U-R-T-Z.net/help. And feel free to email me directly. I respond to every email with questions about this episode or just to say hi, at Brian@BrianKurtz.net. Now onto today’s episode. Ally came to me through Bill Cates. When Bill Cates says to me, you need to meet Ali Fallon, I meet Ally Fallon because Bill knows his shit. He was a member of Titans Mastermind. He’s become a great friend. And, I mean, Ally was in. She thought I was screening her to speak, but I was not. I was just wanting to get to know her a little bit, because she’s got an amazing process for writing books. But the reason why I matched her up with Marcella is that Marcella came to me recently, like with a what’s next for Marcella kind of call. I’m not going to get into the details, it was personal. But we got into it and I said, man, you got to get on this call with Ally Fallon and then I said, oh, I want you to do the quit versus grit. So I just kind of did a mashup of everything. Of course, you know, our timing isn’t so good right now, but you go as long as you need to, Ally. But I think that Marcella has written a book. She helped me write my book because she connected me to Laura Gayle, who became my developmental editor. And then I realized, Ally, that’s a lot of what you do, but you are able to get under the surface of story, of how people share their wisdom, their journey. And so this just seemed like the perfect match of speakers. And so I hope this works. I know it’s going to work because Ally is tremendous and Marcella has already proven that she’s tremendous. So Ally, welcome to Titans Xcelerator. I’m so happy you agreed to speak to this group. And we’ve had other people talk about writing a book and developing a book. I thought your angle on it is unique. I thought that as I said, there are no shoulds. But probably everybody should write a book. But it’s not a should, but everybody should write. If not, write a book. You always have to write to yourself, whether journaling or writing good emails or whatever. But I really believe your message here today will tie in nicely to Marcella’s story and what she’s doing, but also what you’re doing, and for entrepreneurs and people who want to tell their story. So welcome Ally. The Titans Xcelerators are yours.