I had the privilege of being interviewed by one of the greats of marketing, Joe Polish, this past February, during one of his spectacular Genius Network meetings. I’ve known Joe for close to three decades…we were kids in the candy store of direct response marketing together “back in the day”…and he has gone on to become ...

Two years ago, during the “Overdeliver Bootcamp,” when I spoke about “the smartest guy I have ever met in the world of direct mail,” I received many questions…which led to a discussion…and the overriding question was “why was he the smartest?” Cutting to the chase, the overriding answer was because he knew everything about ...