My good friend Joe Polish has this warning for entrepreneurs, coaches, and all “marketing advice givers”: Beware when someone asks to pick your brain because more times than not, they are picking your pocket You may think Joe is being a bit cynical when he says this…and the irony is that Joe is one ...

It’s been 21 years since I lost my dad…and this story (which I have told before) is one of amazing coincidences, and hopefully deep meaning too, with a lesson or two I learned from it. It’s a story I share when someone around me loses a loved one…only when they are ready to hear ...

While I am not endorsing gun violence with this subject line, I am reminded every day (when I take my shirt off) of a “surgical adventure” in 2021…with my abdomen looking like I got into a knife fight…and lost. ☹ Which brings this idiom front and center: …bringing a knife to a gunfight…means you ...

I had the privilege of being interviewed by one of the greats of marketing, Joe Polish, this past February, during one of his spectacular Genius Network meetings. I’ve known Joe for close to three decades…we were kids in the candy store of direct response marketing together “back in the day”…and he has gone on to become ...

Two years ago, during the “Overdeliver Bootcamp,” when I spoke about “the smartest guy I have ever met in the world of direct mail,” I received many questions…which led to a discussion…and the overriding question was “why was he the smartest?” Cutting to the chase, the overriding answer was because he knew everything about ...