One of the most important lessons I learned from Dick Benson, maybe the smartest ...

The most important thing I want to do for my last post of 2014 ...

We lost one of the great copywriters of all time last week, Jim Rutz. ...

I like receiving cards and e-mails around Thanksgiving more than any other holiday. (And ...

If you are a serial direct marketer like me, marketing terms like “branding,” “public ...

I had the privilege last week to speak to over 400 direct response copywriters ...