May 1, 2022

When Dan Sullivan, the top coach for entrepreneurs in the world, taught an exercise in one of his Strategic Coach workshops (which I’ve attended four times a year for the past eight years), he began it with the phrase:

“Who you are looking for is you” 

I was perplexed. 

It initially hit me as an egocentric concept. 

However, once Dan took us through what he meant by it, it had virtually nothing to do with ego and everything to do with alignment. 

Alignment with who you are, what you are looking for in your relationships and how that shapes your own thinking and behavior in the most expansive way. 

I spent some time with Dan after that workshop explaining a teaching I created based on “Who you are looking for is you” … combined with another concept from my good friend and marketing genius/philanthropist/connector Joe Polish. 

Joe’s corollary is:

“You can accomplish anything you want in life with a Genius Network.” 

He even has a copyright on “Genius Network” given how it has become a landmark way to think about the people you surround yourself with in order to achieve your most rewarding collaborations. 

I was thinking about these two concepts this week—actually I think about them every week—and I was reminded of a COVID-inspired, 3-part video training series I filmed in 2020… in my basement with an I-Phone…titled, How to Surround Yourself with Mentors Who Will Stop at Nothing to Help You Succeed. 

Honestly, it started with, “I’m stuck at home anyway…why not use my phone for something meaningful and film something useful.” 🙂 

Obviously, I could never have come up with the content without Dan and Joe’s genius…so they get full credit for the approach I took and for inspiring me to do it. 

However, I think my angle on this topic is unique…although as you know (if you read my blog posts regularly or if you have read Overdeliver), it’s not about taking credit for the invention…it’s about delivering the innovation…while giving credit to others for the invention. 

I find that formula so much more rewarding. 

You can read “Invention is overrated” to get the full monty on that topic. 

I want to share part two of the three part video training with you today which I titled (with full credit to Dan Sullivan), “Who you are looking for is you.” 

It’s a little over 20 minutes…please let me know what you think. 

You’ll need to excuse my “COVID hair.” I had 6 months straight of bad hair days between March and August of 2020. I know I am not alone on that front. 

If you don’t want to watch it, I can give you two pro tip takeaways from it: 

1. Find 8 people who you admire for at least one key trait or characteristic and model yourself against those things…which leads to those 8 people being embedded into your persona, without envy or jealousy entering into the equation.

2. Then go out and find more people with those 8 traits.

It’s not quite as simple as that…there is a step-by-step method to getting there…which I lay out in this video.

You’ll also learn about the 8 people I chose for this exercise—which include some of the greats of marketing and copywriting—Dan Kennedy, Gary Bencivenga, Gene Schwartz and of course, Dan Sullivan and Joe Polish.

I’m not name dropping…just giving you the process of assimilating the best…from the best.

An added bonus is that you will learn one key thing that makes these legends tick based on my personal experience with each.

So…click on my quarantined face below and check it out:



P.S. If by chance you watched the video above (“Part 2”) …and you are interested in “Parts 1 and 3”…I’ve set up a page so you can access those videos as well.

Part 1 is titled: “Who is in Your Corner?”

Part 3 is titled: “Your Mentors Choose You” (an oldie but a goodie). 🙂

Click here to access all three parts.

P.P.S. Since the 3-part video training series was once used to launch a membership offer to Titans Xcelerator, my virtual (and very affordable) community of 250+ heart centered marketers, copywriters, entrepreneurs and business owners, take a look at the offer (which you can get to from the video page).

Titans Xcelerator was born out of the philosophy detailed inside the video training.

It’s based on having people in your corner, finding like-minded marketing practitioners with skill sets that are deeper and wider than your own…and it’s a group full of potential mentors who will choose you (if you play your cards right as I outline in video #3).

The group is currently closed to new members…but if you like what you see and hear from my training (not including my hair), check out Titans Xcelerator.

It’s a group where you come for the information (from the best of the best in direct response marketing) …and stay for the inspiration.

I’ll leave enrollment to Titans Xcelerator open until Sunday May 8th for folks who access the video page.

No matter what, click here for the 3-part video training which is absolutely free.

About the author 

Brian Kurtz

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