When talking about the greats in anything—sports, entertainment and yes, even direct marketing!—thinking about ...

One of the most important lessons I learned from Dick Benson, the man who ...

“On the average, five times as many people read the headline as read the ...

Good thing my Mom doesn’t read my blog because that subject line would have ...

Of all the “Hallmark holidays” I love Valentine’s Day the best. It takes the ...

“Learn the rules like a pro so you can break them like an artist” ...