Those of you who purchased my book Overdeliver in audio form have had nice things to say about it…and I will assume that if you have horrible things to say, you are keeping those comments to yourself. Everyone in our online family clearly has parents with good parenting skills, teaching you that if you have nothing ...
In the last chapter of my book Overdeliver, which is titled Playing the Long Game, I begin with a quote from my mentor Marty Edelston: “Life is Long.” I’ve used that quote throughout my career (and in these posts in the past)—and whenever someone says “Life is Short.” I also use it—and you can too–whenever you give up ...
Thanksgiving is not the time for “resolutions” (that’s for the New Year)…but it seems to be the time when everyone makes “declarations” of thankfulness, love of family (and friends)… and gratefulness. But will those declarations last as long as your new year’s resolution to lose 10 pounds as you reach for that second piece ...
“Oh, no, Pumbaa. No. We’re going way back… to before the beginning.” –Timon in The Lion King From Chapter 2 of Overdeliver, Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing…entitled “Original Source” (re-formatted and edited for this post): Every lesson I learned throughout my career at Boardroom, and everything I’ve done ...
I just returned home from Arizona and it was an exhausting (but exhilarating) trip. Besides Genius Network, which I mentioned last week, I attended another fantastic event (LaunchCon) where the most innovative online marketing techniques were on display. Jeff Walker, who hosts LaunchCon, has created a “laboratory” with his high end mastermind group—a group that does launches ...
I’m in the middle of a two week trip (tour) through Arizona proving that I am back (!)…and continuing my obligation to teach what I know…and I am so glad I am still here to do it. I am also so grateful to all of you who wished me well after my stroke…and those ...
If you had a one day business trip that included a four hour delay on the way there (for an hour and half flight) and a 6 hour delay coming home (including a re-route and an extra stopover due to a cancelled flight), I’m sure you would ask, “Was that really worth it?” That’s ...
I love the story about one of the most intimidating athletes of all time “feeling like a sissy”–and the lessons we can learn from it. It’s part of The Lost Chapters of Overdeliver and I originally wrote about it a little over a year ago. (And if you would like all of these lost chapters plus ...
I have a large wooden plaque in my office which was carved for me by a friend, Jason Garber (more about him in the P.S.), that I didn’t even realize were my words (until it was sent to me): Jay Abraham says that it is our “moral obligation to teach it” for a little more emphasis. ...
Paul Hartunian, like Gene Schwartz (and precious few others in the world of direct response) is a “Renaissance Man” of marketing…because he is so much more than just a marketer. Sure he developed the quintessential program on publicity...and he also taught thousands how to sell on eBay (out of their RV or from anywhere) ...
We held our Titans Mastermind last week and I want to summarize it all for you…but I will do it in two or three parts because there was so much information shared. Today is just through lunch on Day One. Some of the speakers you have heard of and some you haven’t…but they were all stellar. ...
My friend Sean Stephenson passed away a few weeks ago. He left a hole in my life and in the lives of everyone he touched. If you didn’t know him, let me tell you why he was so special; and if you knew him, I think you will enjoy this post even more. Sean ...
I am in planning (and hosting) mode for my Titans Mastermind meeting this week and next…and in thinking about the meeting and how lucky I am to still be here to host it, an interview I did recently with Anna David (who has a podcast called “Light Hustle: Grit Out of the Dark”) just ...
Why do people send you money for the products or services you sell? That is a question worth answering before you attempt any sales funnel, online launch, video sales letter, direct mail campaign—any kind of marketing—because when you know the “why” of your audience, the “how to do it” becomes a lot easier. Knowing ...
One of my subscribers, Ryan Saplan, sent me a video of Alex Rodriguez and Barry Bonds talking about hitting in baseball—then and now—and he thought as a baseball fan, I would like it…and even be able to relate it to marketing. I’ll try to do that for baseball fans and non-baseball fans alike If you ...
“We’ve been playing in this area for 55 years and it’s always our favorite place to perform” – Mick Jagger at Met-Life Stadium, August 5, 2019 Let that sink in. Can you imagine doing anything for 55 years and also being as great as The Rolling Stones? And they acknowledged many others, not just ...
I have many memories of Dan Kennedy, none more embarrassing than when I “ruined the stampede” at the Titans of Direct Response event in 2014—and he never let me forget it. As you know, I have been dubbed by some as the “Director of Sales Prevention.” In fact, I was the only speaker at GKIC’s Info ...
Talking about the negatives of email is a dangerous thing to do given that I’m convinced that email is still the killer app…that is, it’s still the most effective communication tool we have in marketing today. It’s cheap…it can be short or long (and I know mine are sometimes too long)…and it’s very effective ...
Jim Rutz was one of the greatest copywriters of all time. And he was one of the most colorful characters this business has ever seen as well. If you are a working or aspiring copywriter, you owe a debt of gratitude to Jim whether you have ever heard of him or not…he was a ...
I found it…the cure for writer’s block…and it’s so simple. It happened during a video I recorded with two of my heroes, John Carlton and Perry Marshall. The subject of the video was “rants” (and I’ll share some of the highlights of that discussion too because it’s related to never being at a loss ...
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