There are a lot of ways to be a hero to your audience…and the best combination to do that is to show off your super powers while at the same time calling out the villain (or villains) that you and your audience equally despise (i.e. villains who are holding you back from success and ...
David Ogilvy has my back. How do I know? Well it says so on the mug I drank my coffee from this morning! Also, Dan Kennedy assured me in his endorsement of my new book Overdeliver(due out in April), that Ogilvy would still have my back if he was around today: “Ogilvy was right when ...
I want to talk about your “voice” today…both literally and figuratively. And I hope you didn’t find the subject line too jarring…it’s actually the title of a book by Jerry Weintraub. If you never heard of him, he was a pretty big deal in Hollywood over many decades: He was the first person to ...
Copywriting is not a commodity. Although if you sit where I sit, you might think that hiring a copywriter should be as easy as putting a listing on craigslist—because I get this question showing up many times per week in my In Box: “Do you know a good copywriter?” Of course the answer is ...
Believe it or not, the Titan I want to talk about this week is not a direct marketer…or is he? I quote him often and written about him before…and I just came across a quote from him that I had not heard despite reading so much of his writing (although it’s disputed whether it’s really his—I ...
Two years ago on Thanksgiving I was sitting at my dining room table with 20+ relatives—including my Mom (who is a spry 93), my wife and kids, siblings, cousins, nephews and nieces–and there might have been a stranger or two who wandered in because they heard the legend of my late Aunt Elaine’s sweet ...
RFM is not a rule of thumb of direct marketing. It’s way bigger than that. The more I study it in the context of all we do online and offline today, selling products and services, it is abundantly clear that RFM is actually a foundation of human behavior. I have an additional spin on ...
When I was a freshman in college, thinking about becoming an English major, the last thing on my mind was “statistical significance”…of anything. I think the only statistic that was on my mind was how many unemployed English majors there were and whether my parents would be paying tuition for my sophomore year once ...
There are so many ways to become a master in all you do. In his book Outliers, Malcolm Gladwell lays out the “10,000 hour rule” which is the principle that 10,000 hours of “deliberate practice” are needed to become world-class in any field. For you math types, he’s calculated that as simply a matter of practicing ...
In the TV show “Who Wants To Be a Millionaire,” when contestants are on the hot seat answering trivia questions for big bucks, one thing they can do when they are stuck is “phone a friend” for help. I just completed two and half days of Titans Master Class and watched in amazement as Jay Abraham ...
“Music is essentially 12 notes between any octave – 12 notes and the octave repeats. It’s the same story told over and over, forever. All any artist can offer this world is how they see those 12 notes. That’s it.” -Bobby Maine (played by Sam Elliott) in “A Star is Born” (2018) Not everyone ...
Being a movie buff, whenever someone refers to the story about Moses receiving The Ten Commandments, I picture Charlton Heston delivering some pretty good rules of thumb to live by. But wait…there’s more. Having just completed the final editing of the manuscript of my new book,Overdeliver: Build a Business for a Lifetime Playing the ...
A few weeks ago I attended an Ed Sheeran concert. If you don’t know who he is, and you are over 50 years old, you are not alone (as I found out before, during and after the concert). At 60, I was in the top 1% of the oldest people there…which was awesome. I ...
When I was invited to be a guest on a webinar with two of my marketing heroes, Perry Marshall and John Carlton, which Perry titled, “How to Galvanize Your Audience with a Pulse-Pounding RANT,” I asked “why would you want me for such an event?” After all, I am the nicest guy in direct marketing and the idea ...
I love the story about one of the most intimidating athletes of all time “feeling like a sissy”–and the lessons we can learn from it. Wilt Chamberlain, arguably one of the best basketball players of all time, a gifted and skilled player who also happened to be over 7 feet tall (affectionately called “Wilt ...
I prepared a short video for you this week on some less talked about “leadership principles”–in terms of management and marketing–which I believe need to be talked about a lot more. . The video is only around 7 minutes and I hope you will watch it and send any thoughts or feedback. It’s a topic that has resonated with ...
The response to last week’s post, “Your smart phone will not reverse aging” got more in-depth response than almost any post I have sent in the last four years. And while most of the responses supported the premise that marketing to an “older demographic” is nothing to be ashamed of (and that it might be a ...
I have spent most of my marketing career targeting a “mature” demographic (55+ would be on the young side, 65+ more the norm, and 75+ not out of the ordinary). And hardly a week has gone by without someone lecturing me about the dangers of having an audience that is “too old.” Some even ...
…well, almost. In last week’s post, “Tuesday with Dan,” I shared some universal marketing concepts that I previously didn’t know, or had somehow forgotten — and in a couple of instances, I just needed a kick in the pants from Dan Kennedy to keep them top of mind. I made those concepts sound like they are ...
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