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Being “authentic” is a low bar

I hate when someone gets anointed in our industry as being “authentic.”Isn’t that a ...

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From negative option to advance consent

You may recall my statement, “overdelivery is dangerous…don’t do it” two weeks ago in ...

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If you can predict it, you can prevent it

I almost fell off my chair while sitting in a mastermind in early 2017 ...

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Lose when you win. Win when you lose

Anyone who ever tells me that they want to fight something based on “principle,” ...

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Amazon forgives…but never forgets

One of the most instructive pieces of research a marketer or copywriter can do ...

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Hoarding with purpose

One year ago, I wrote a blog post to celebrate my mom’s 97th birthday. ...

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