I hate when someone gets anointed in our industry as being “authentic.”Isn’t that a ...
You may recall my statement, “overdelivery is dangerous…don’t do it” two weeks ago in ...
I almost fell off my chair while sitting in a mastermind in early 2017 ...
Anyone who ever tells me that they want to fight something based on “principle,” ...
One of the most instructive pieces of research a marketer or copywriter can do ...